Here we are exploring a growing SEO industry trend of deliberately targeting keywords that have 0 search volume.
This sounds completely counterintuitive as you would always want to target keywords that people actually search for right?
Well yes, but the nuance here is that there is a perception and some data that the keywords that SEO tools identify as 0 monthly search volume may actually have some searches.
As these keywords are usually never targeted it means there is much less competition for them and therefore much easier to rank for them.
Ultimately keyword research is an equation of competition, opportunity (volume) and effort.
We will target SEO audit-related terms on a test site and see how much traffic we can get targeting only 0 search volume terms.
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