Most developers either aren’t interested, or don’t understand the value of being skilled in SEO. In this interview, Martin Splitt speaks to Monica Lent – Blogger affiliate and entrepreneur – about the parallel aspects of website development to SEO, why SEO is a valuable skill for devs, and more. Watch Monica and Martin’s interview as they discuss how SEOs and devs aren’t so different after all!
Chapters:
0:00 – 01:19 Introduction
01:19 – 03:47 Build your website and they will come?
03:47 – 04:53 When reality and expectations aren’t the same
04:53 – 06:53 Navigating the murky waters of SEO as a developer
06:53 – 09:04 Communities help you learn SEO
09:04 – 12:18 Telling the good and bad apart
12:18 – 14:55 What devs can learn from SEOs
14:55 – 16:12 Why discovery matters for devs, too
16:12 – 19:28 Web Dev and SEO – two parallel universes
17:59 – Javascript SEO series → https://goo.gle/3oxYY0e
19:28 – 20:33 SEO – all smoke and mirrors?
20:33 – 22:23 How to make SEO appealing to devs
22:23 – 24:55 Finding the right niches
24:55 – 26:35 Sharing goals and wins
26:35 – 29:10 Explain the why
29:10 – 30:50 The search engines’ perspective
30:50 – 32:39 The bittersweet core updates
32:39 – 33:34 Wrap up
Watch more SEOs & Devs → https://goo.gle/SEOsDevs
Subscribe to Google Search Central Channel to see future episodes → https://goo.gle/SearchCentral
#SEO #SEODevs
source
Martin is next Matt Cutts 🙂
If you want to encourage developers to spend more time on SEO, I would say some kind of report like estimated rankings for future based on their improvements.
For example you do 50 changes on your site and wait for few months for SEO to pickup will impact negative to the site owner and developer.
Loving these videos also loving how inadvertently funny Martin can be: "Meta description, NAHH!" – Martin Splitt 2022
Go go martin 👍
Yes. Shortest YouTube video ever.
🥰🥰🥰
When developers understand that SEO is equal parts development and marketing and can get past all the "noise" in the SEO community they would see the benefits to having SEO skills. Developers who have SEO skills will find the SEO skills will move them along the career path faster because they understand both jobs and can communicate in a manner that results in better communication between departments. As mainly a freelance dev I know my knowledge of SEO played a part in getting most of my dev work because marketers and site owners know SEO is the conduit to visibility in Google and other SE which is one of the keys to online success.
Being a SEO professional, I really like to say that Developers must have knowledge about SEO and Google policies and guidelines.
These days no one needs only a website/App they need it in ranking them. So, Developers must have knowledge about Search Engine policies and guideline.