What information am I going to need to provide the consultant before he begins his work?
The preparation that you do before the start of a professional SEO audit will determine the success of that audit.
A successful SEO audit is going to cover many areas; a backlink audit, content audit, and an on-page SEO audit.
An effective SEO audit will look for further common issues in these areas as well as other areas such as the coding on your site and how it could affect your load time and therefore your performance in your favourite search engine.
What is a technical SEO audit? A technical SEO audit would cover these extra areas.
A comprehensive audit help make sure that your website is in line with your digital marketing plan.
Regular audits are advised to enable you to spot any critical issues that need to be addressed before they do any more damage.
Your customers are unlikely to let you know about any major issues that they find on the website although some may be kind enough to share a list of errors, you cannot rely on that happening.
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