SEO is a far more well-understood term. It stands for Search Engine Optimization and encompasses the full range of initiatives designed to generate organic visits to a website.
SEM is less clear. Previously it was used as an umbrella term for any type of Search Engine Marketing, but more recently, it’s been used to reference only paid tactics such as pay-per-click (PPC) marketing. For the purposes of this article, I’ll be using SEM as a synonym for paid search engine marketing.
Learn more about the differences between SEO and SEM on our blog:
https://www.soliddigital.com/blog/what-is-seo-what-is-sem-whats-the-difference
#seo #sem #digitalmarketing
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