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SEO, or Search Engine Optimization, is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). It involves optimizing various elements of a website to make it more attractive and relevant to search engines, thereby increasing its chances of appearing higher in organic search results.
In simple terms, SEO is the process of enhancing a website’s content, structure, and overall online presence to align with the algorithms used by search engines like Google, Bing, and Yahoo. The goal is to increase organic (non-paid) traffic to the website by making it more visible and accessible to users searching for relevant information or products.
SEO is an ongoing process that requires continuous monitoring, analysis, and adjustment. The ultimate goal is to improve a website’s visibility in search results, drive organic traffic, and increase its chances of reaching the target audience. By implementing effective SEO strategies, businesses and website owners can gain a competitive edge, attract more visitors, and potentially increase conversions and revenue.
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