Go over the basics of SEO (Search Engine Optimization) to understand when and why you should optimize your website and what the process involves.
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SEO is one of the main and most effective digital marketing channels to promote your website and sell your products or services. Once you figure out how to apply your knowledge, you’ll be well on your way to earning first results—ranking higher, getting more traffic and, hopefully, increasing sales.
00:00 Intro
00:52 What is SEO
01:17 What is SERP
02:02 Why is SEO Important
The main benefit of SEO is getting free traffic from Google as opposed to paid traffic. This free traffic is also referred to as organic or natural search traffic. Importantly, the websites that don’t have a small “ad” badge at the top left of their listing on Google’s SERP usually get more traffic and conversions. That’s why the goal of SEO is to make the site visible to users in the natural, not-paid-for results for a given search query.
Traffic is affected by various factors: the popularity of goods and services, the size of the region, and many others. But all other things being equal, websites that rank higher on Google will almost certainly get more traffic.
Each search engine has its own algorithms to evaluate and rank websites. These algorithms include multiple metrics and are constantly updated. To maintain high rankings, webmaster need to stay on top of the emerging trends and changes.
By keeping your ear to the ground and understanding how the search engine algorithms are evolving, you can understand how to maximise your chances of ranking top and staying there.
Watch the video and get to know:
03:56 Most Important SEO Ranking Factors
04:38 The Benefits of SEO
06:44 When to Use SEO
07:58 What are the Components of SEO
Stay tuned:
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