What Is SEO / Search Engine Optimization?

SEO

This video is a complete SEO for beginners walk through and guide.

So if you’re new to search engine optimization, and want a crash course, this SEO tutorial is for you.

Here are some of the things that I’ll go over in this new video:

First, I’ll show you how to get started with keyword research. It doesn’t matter if you’re an SEO newbie or SEO expert, keyword research is HUGE. And in the beginning of the video you’ll see how to find the right keywords for you.

Then I’ll show you how to create epic content around each of the keywords that you just found. In the old days of SEO, as long as your on-page SEO was in place, you could rank. Not anymore. To rank on the first page of Google today, your content needs to be LEGIT.

Next up, you’ll learn how to optimize your content for users and search engines. This step includes a ton of tactical examples from my experience.

Finally, I show you how to optimize your post for SEO. This is the exact checklist that I use to optimize my own blog content at Backlinko. And it works.

All in all, you’ll have an SEO beginner’s guide that you can use to help rank your site on the first page of Google. Enjoy!

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

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Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.

How can I learn SEO?

Hint: Stay tuned for our updated 2021 SEO Periodic Table launching at SMX Advanced on June 15th!

For a helpful dive into SEO, our Periodic Table Of SEO Factors will introduce you to all the key concepts you need to know, including the elements for successful on-page and off-page SEO, plus the “Toxins” or tactics that can hurt your rankings.

The table and accompanying report also look at three niches of search:

Local SEO

Publishing/News SEO

Ecommerce SEO

The Periodic Table of SE O Factors serves as the foundation of this Guide to SEO. Together, these resources will help you learn about SEO and inform your strategy for success.

Search Engine Land’s Guide To SEO

As a companion to our Periodic Table of SEO Factors, Search Engine Land’s Guide To SEO walks you through the fundamentals of optimizing for search so you can develop a solid strategy to drive organic traffic to your site.

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