What Is SEO For Beginners? … Marketing is the backbone of every business, Search engine optimization is popularly known as SEO is the process of optimizing your website to rank higher on the search engine. This process has emerged to be the leading technique as its cost-efficient and holds long-lasting results over time.
Search Engine Optimization (SEO) is the process of making certain changes in your website, that it gets optimized in such a way that the search engine finds it more relative, informative, and worth it to rank on its search pages.
The search engine has its criteria of classifying whether the page or website would rank on it or not. Search engine crawlers are responsible for this process, these crawlers need proper site mapping for indexing your website this is a huge part of On-page SEO, apart from it Off-page SEO consists of indirect activities that directly influence the performance and ranking on your website, these are other sites on the internet which direct the user directly to your desired website. Off-page SEO consists of backlinks, articles, blogs, etc.
So now you know what SEO is all about, let’s discuss further the two types of SEO techniques and their processes.
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