Search engine optimization, or SEO, is the process of ensuring that your content ranks highly in search engines. SEO is the set of practices that help you rank highly in search engines like Google and Bing. When someone searches for something on Google, they’re presented with a list of results. The goal of SEO is to ensure that your site appears at the top of those results when someone searches for whatever it is that you offer. This is so they can find you quickly and easily. Many people think of SEO as just one thing: keywords. However, there are many more elements that go into ranking well in search engine results pages (SERPs).
Chapters
00:04 What is SEO, and Why is it Important?
00:47 Factors that Contribute to Your Website’s Ranking
01:28 The Key Differences Between Ranking High or Low in Search Results
01:58 Different Ways to Conduct SEO
Here’s a list of other factors that influence or contribute to your website’s ranking:
Your site needs high-quality content so people will want to read it and share it on social media
It needs links from other sites so its credibility will increase over time
It needs good design so users trust it enough to click through
Search engine optimization is a way of making sure that your website shows up on the first page of search results for a particular keyword. That’s what makes it so important. If you’re not showing up on the first page of search results, people won’t be able to find you!
There’s also a big difference between being at the top of the first page and being somewhere in the middle. If you’re on page 2 or 3, you don’t get many clicks. Furthermore, even if 100 people click on your site from some other site, that doesn’t mean much if only one person buys something on your website each day. However, if you’re at the top of the first page? You’ll be getting a lot more traffic, and you’ll probably be selling more stuff as well.
Finally, there are several ways to conduct SEO. SEO can be done through on-page and off-page optimizations. On-page optimization includes things like using appropriate keywords in the title, using relevant keywords in the body of the content, and ensuring that your site is mobile-friendly. Off-page optimization includes things like getting links to your site from other reputable sources, having social media profiles for your business, and participating in online communities.
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