What is SEO? -

What is Search Engine Optimization?

“Search Engine Optimization, and it’s basically trying to get to the top of Google for selling your products. And that’s how traditionally people have looked at SEO and traditionally it’s been very technical and geeky. And so a lot of people think, well, okay, SEO, that’s all about the HTML code. It’s about how my site is built. It’s about the technical geeky stuff, and I need to be a web developer. And that was true 10 years ago, let’s say. It was probably still quite true five years ago, but today search engine optimization is much, much more about branding and topicality”
—Jason barnard

This is an excerpt form the 46th episode of the On Branding Podcast where Arek Dvornechuck interviews Jason Barnard, and we talk about brand SERP optimization and specifically Knowledge Panels.

Learn more:
➡️ https://www.ebaqdesign.com/podcast/46

Check out Jason’s book! 👉 “Brand SERPs for Business” (https://amzn.to/3Oiyv1b)

#Branding #Optimization #Podcast

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“On Branding Podcast” by Ebaqdesign

Listen on Apple Podcasts
➡️ https://podcasts.apple.com/us/podcast/optimizing-your-brand-serp-with-jason-barnard/id1257824051?i=1000567258289

Listen on Google Podcasts
➡️ https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kYmY1NjAvcG9kY2FzdC9yc3M/episode/MzU4MTYzOGMtNmRkZS00NjQxLWJjNTgtMzE5MjlkYTZmZWNm?sa=X&ved=0CAUQkfYCahcKEwjQ9s2jxL74AhUAAAAAHQAAAAAQAQ

Listen on Spotify
➡️ https://open.spotify.com/episode/0iFvNIWiNf7qgwriShAQhO

MY BRAND STRATEGY COURSE
➡️ https://www.ebaqdesign.com/strategy-guide

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Stay tuned for tips on branding, strategy, and design 🔔Learn how to optimize your brand.

In the 46th episode of the On Branding Podcast, Arek Dvornechuck interviews Jason Barnard, and we talk about brand SERP optimization.