What is Search Engine Optimization?
Hi Friend,
What Is SEO?
SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.
Why is SEO important?
Organic search results: the unpaid listings on a search engine results page (SERP) that the search engine has determined are most relevant to the user’s query. Ads (in this context, PPC or pay per click) make up a significant portion of many SERPs. Organic search results are distinct from these ads in that they are positioned based on the search engine’s organic ranking algorithms rather than advertiser bids. You can’t pay for your page to rank higher in organic search results.
Good Luck.
Search Engine Optimization is the process of improving the visibility of website on organic (unpaid) search engine result page.
SEO is generally used when you want to grow organic and your brand or product should receive certain advantages like Higher return on investments, cost effective, awareness about the brand or product, trustworthiness of your site and sustainability of your site.
Importance of SEO:
Organic Search Result: The result you can on search engine after you search something is divide into two parts and those are paid results and organic results. Paid results are at the top and organic results are in the middle of the page. Paid results will have Ad on left side of the search where as organic does not have. and thus get the organic result SEO is used.
Quality of Organic Traffic: This should be take care where your user’s search intent is to be serve when he or she is searching for it. Thus is can be done through quality content in terms of information, website visit, images video and more. This also means that your users intent is matching with your website and your offering of product or service on your website, blog etc.
Quantity of Organic Traffic: SEO helps in generating quantity of organic traffic by positioning your website as near to the paid results. Generally user click the 1st page’s result and thus to move your website on first page of the search engine result page, SEO plays major role.
Search Engine Optimization:
There are many ways to answer this! We could talk about page rank, we can discuss keyword searches and click-through ratios, or we might want to describe the monumental efforts humans put in just to get themselves found. For now I’ll just say that SEO is a process of driving more visitors and better quality traffic from search engines.
A well optimized website will have an easy time getting found by human-driven searches, which typically happen at a level 101 intent. This 101 intent represents people actively looking for something relevant amidst all the noise on the internet. The higher their interest level, the higher up such searchers tend to show up in Google results pages – with queries like ‘what is seo’ being absolutely ideal conversions due.
thanks for watching our video on “What is Search Engine Optimization?”
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