Search engine optimization (SEO) is the process of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to drive more organic traffic to a website through higher search engine rankings. To achieve this, SEO involves various techniques such as keyword research, on-page optimization, off-page optimization, and link building. SEO also takes into account the search engine algorithms and ranking factors that determine how search engines index and rank content. With a thorough understanding of SEO, website owners can create and optimize their content to increase its visibility on search engines, resulting in more traffic, leads, and conversions. SEO is an ongoing process and requires continuous effort and updates to stay relevant and competitive in today’s digital landscape.
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