The top metrics and KPIs to track in SEO:
1. Ranking: One of the most important metrics to track in SEO is your website’s ranking on search engine results pages (SERPs). The higher your website ranks for a particular keyword, the more likely it is that people will click through to your website.
2. Organic Traffic: Another important metric to track is the amount of organic traffic your website receives. Organic traffic refers to visitors who find your website through search engine results rather than paid advertising. You can track your website’s organic traffic using tools such as Google Analytics.
3. Conversion: Ultimately, the goal of SEO is to increase conversions on your website, whether that means generating leads, making sales, or increasing engagement. To track conversions, you’ll need to set up conversion tracking within your analytics platform and set conversion goals, such as a completed purchase or a submitted form.
There is no right or wrong way to choose which metrics or KPIs are the best, but everything falls back on the objective of your business, and sometimes, it is your boss’s preference.
Are you tracking the right metrics and integrating them into your marketing plan?
It’s crucial to ensure that your metrics align with your business goals and provide valuable insights.
By doing so, you can optimize your campaigns for better performance and measure their effectiveness.
Take a close look at your metrics and evaluate if they fit your marketing objectives.
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