The Dental SEO Guide to Hiring a Search Engine Optimization Company
Choosing a search engine optimization (SEO) company isn’t easy.
Why? Because you’re bombarded with misleading advertising, confusing claims, and simply bad information from super-low prices and high-pressure sales to unqualified practitioners and near-worthless methods (that won’t do anything except burn a hole in your bank account).
So, how do you ever find a qualified, competent SEO company? You start by reading this report.
We created this report to help you better understand online marketing. With this information, you’ll be able to make an informed, intelligent decision.
Let’s get started by answering this question:
“Why Do You Want Your Website to Be Visible in the Search Engines?”
People are shopping for your services in Google every day. Recent research shows that 97% of people now use search engines to research local service providers (like Dentists). If you’re not visible in the search engines, you’re missing out on a lot of potential business.
How to Avoid 2 Common SEO Rip-Offs
Rip-Off #1: Worthless Rankings
Rip-Off #2: Guaranteed #1 Rankings
Now let’s say a SEO company guarantees they can get you #1 ranking in Google for a keyword that actually is relevant and valuable to you.
If a dental SEO company is guaranteeing that they’ll get you #1 placement, it could mean one of 3 things:
1. They don’t understand how SEO works.
2. 2. They’re claiming to have some inside information into Google’s algorithm chances, which means they’re dishonest.
3. 3. They’re so thirsty for a new client that they’ll offer you anything to get you to sign up. (That’s like a Dentist guaranteeing a root canal treatment will not end up resulting in an extraction!)
Bottom line: If a company guarantees to get you ranked #1, you should think twice.
3 Costly Misconceptions About SEO
Misconception #1. SEO is a simple one-time event.
Misconception #2. SEO is an expense.
Misconception #3. The company that offers the lowest price is the company you should hire.
Maybe – but not always.
The 4 Steps to a Profitable SEO Campaign
Step 1. Choosing your keywords (“Demand”)
Step 2. Making edits to your dental website (“Relevance”)
Step 3. Attracting links to your website (“Authority”)
Step 4. Tracking return on investment (“Analytics”)
If you’re thinking about hiring a dental SEO company, I offer these three recommendations:
Recommendation #1: Make a commitment to get started. The longer you wait to invest, the stronger your competition grows, and the more resources it’ll require to catch up. More importantly, you’re missing out on potential new clients every day, week, month, or year that you’re not gaining that valuable exposure in Google.
Recommendation #2: List your specific objectives.
Recommendation #3: Ask questions.
8 Questions to Ask Before Hiring Any SEO Company
1. How many people are searching for the services I offer in my area, and what exact keyword phrases are they using?
2. How strong and sophisticated is my competition and what specifically will it take to out-rank them?
3. What specific SEO strategies do you recommend, and in what order?
4. What investment of resources do you think will be required to achieve this, and over what time frame?
5. How many new patients/month do you think I could generate from an SEO campaign?
6. How long might it take, and what would happen each month during that ramp-up process?
7. What’s my potential return on investment (ROI)?
8. How are you going to measure and track the ROI?
By following these recommendations, you’ll gain all the information you need to make an informed, intelligent decision.
But if you want to start an SEO campaign that it designed to meet your marketing objectives, while freeing up your time to serve your clients without worrying about where the next client will come from, I invite you to call me.
I’ll be happy to answer your questions, and provide you with an assessment of your SEO opportunity and an estimate of your potential return on investment over the phone, without any obligation of any kind. To reach me, call (519) 997-2760.
Here’s one last point: I know that many dentists are skeptical about SEO companies. So that’s why we offer an iron-clad satisfaction guarantee with all of our clients.
100% No-Risk Guarantee
If you’re ever unhappy with our service for any reason and want to stop – NO PROBLEM! You simply let us know and we will politely and immediately refund your last payment and never bill you again. We either deliver top-quality service and results or you can leave no questions asked. What could be fairer?
Thanks very much for reading. I hope you found this report helpful. If you have any questions or comments – or if you’d like to schedule a free website SEO audit and consultation, please call me at (519) 997-2760 and I’ll return your call promptly.
I thank you for your kind attention.
Sincerely,
Trevor Tynes
SEO Consultant
(519) 997-2760
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