Starfish SEO & Marketing uses Color Theory and Business Principles to Create Attractive Websites -

Color theory plays a big role in web design. At Starfish SEO & Marketing, we understand what color combinations are the easiest to read, which should never be used (tone-on-tone, such as light blue on another blue), and which are difficult enough for some people that we should avoid them (such as red/green or yellow/blue for people who have color-vision deficiencies). When you are ready to create or upgrade your website, consider hiring a company that has a handle on color theory and other facets of web design. Contact us, Starfish SEO & Marketing, at 615-278-6600 or via info@starfishseo.com. We provide premium digital services, and we are making a difference one business at a time.

What do Colors Say About Your Business?

Within any culture, colors can say a lot about your business. For example, in the United States:

Blue – calming, professional, flexible, & communicative

Red – active, exciting, strength, power, passion, attention-drawing

Green – calming, tranquil, natural, sincere

Yellow – joyful/happy, cheerful, generates muscle energy, associated with intellect

Brown – dependable, reliable, resilient, honest, stability

Starfish SEO & Marketing works with you to choose colors that carry the information you want to portray as well as be easy to read.

By choosing the color(s) for your business you immediately dictate what you and your business are about and what you are wanting to portray. We’ll use these colors on your website, in logos, and in any other artwork you choose to share with your customers.

Accessibility should be a given. Deficient color vision is not rare, with about 8% (1 in 12) and .5% of women (1/200) showing some kind of red/green colorblindness, which is the most common type. Most people who have this color vision deficiency:

– Are born with it

– Have deuteranomaly, which means that green looks more like red

– May have difficulty seeing the full contrast with red/green color combinations, but can see the text because of other kinds of contrast (not that we should force them to)

We know parents who were worried that their 4-year-old wasn’t learning her color words because she kept calling green objects “red” despite knowing the other color words. They mentioned it to a psychologist at a party. The psychologist said they shouldn’t worry about their daughter’s vocabulary but that she was probably color-blind/deficient in color vision. It turns out the father had red/green deficiency, and their daughter did too. They hadn’t realized that girls could have this difficulty. Live and learn! That could be our motto.

Starfish SEO & Marketing:

Search engine optimization (SEO):
– Content
– Strategies
– Statistics
– Market research
– More!

Web design and maintenance
– Work across multiple devices (phones, tablets, desktops, different operating systems)
– Maintain links
– Keep all information updated

Customized ad campaigns

Creative videos from 15 seconds up

Interviews

Social media postings & management

Research which sites are best to attract buyers to your business

Reputation management:
– Responding to reviews
– Update information
– Customer engagement
– Provide news about your business

Message optimization (what is your message and how do you get it out?)
Training (marketing in a digital world, responding to feedback, search engine requirements, and more)

Count on Starfish SEO & Marketing for high-quality Search Engine Optimization and other marketing services.

Starfish SEO & Marketing
615-278-6600
info@starfishseo.com