If you’re looking to hire a YouTuber who can help you with your video marketing, it’s important to know what that person knows or needs to know. The best way to do this is by knowing what skills they should have. Here are some skills that all YouTube SEO experts should have:
They need to understand the value of keywords. You’re not going to get high rankings if you don’t know how to use keywords correctly. A good YouTube SEO expert knows how important keywords are and how they can increase your rankings on Google searches.
They need to understand how YouTube works. This includes how videos get ranked on the platform, how viewers interact with them, and why viewers choose one video over another when there might be multiple videos about the same subject available online at any given time, such as searching for “how much does it cost me” on Google.
They need to know how people use social media platforms like Facebook, Twitter, and Instagram because these platforms drive traffic back towards your website which in turn increases conversions. Expertise in online marketing will help you grow your channel more quickly. This means knowing how to use social media platforms like Facebook or Instagram for promotional purposes, as well as having expertise in email marketing. This includes emailing subscribers about new videos. All of this translates to more money coming your way.
Other minor competencies that you need to look for in a YouTube SEO expert are the following:
They should have knowledge about video SEO. They should know the difference between YouTube SEO and regular SEO, as well as how to optimize videos for search engines.
They should also have knowledge of how to make a video go viral. This can be done by optimizing the title and description of your video and getting it shared on social media. You should also make sure that your thumbnail is eye-catching enough to attract viewers.
An expert should have proficiency in writing good-quality content. It should be engaging and informative so that people stay on your channel for longer periods of time.
They know how to use Google Analytics to analyze your channel’s performance. This will help them identify areas where you can improve your channel and get more views.
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