#Shorts, What is Social Media Marketing #Shorts, in hindi. -

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers

How many types of Digital marketing
From this video you will learn What is Digital marketing & how it works, Types of digital marketing, Advantages of Digital marketing, Disadvantages of Digital marketing for beginners in English.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital Marketing:
Digital marketing is called online marketing, it is promotion of brands to connect with the potential customers using the internet and other forms of digital communication.
For example: email, social media and web based advertising channel, search engines, mobile applications and also text and multimedia messages.
Types of digital marketing:
1. Search engine optimization
2. Content marketing
3. Social media marketing
4. Pay per click (PPC)
5. Affiliate marketing
6. Native advertising
7. Marketing automation
8. Email marketing
9. Online PR
10. Inbound marketing
11. Sponsored content

Advantages of digital marketing
– Global reach
– Huge return on investment.
– Easy to measure
– Easy to adjust
– Brand development
– Easy to share
– Precise targeting
– Segmentation
– Openness

Disadvantages:
– Dependability on technology.
– Security, privacy issues.
– Maintenance costs due to a constantly evolving environment.
– Worldwide competition through globalization
– Promotional strategies can be copied.
– Complaints and feedback
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