Short tail keywords and long tail keywords are both important parts of your keyword strategy when it comes to your website’s Search Engine Optimization.
Short tail keywords are generally 1-3 words in length, and will tend to be more difficult to rank with due to higher competition. They also tend to be very broad and have lower conversion rates compared to long tail keywords.
Long tail keywords are generally about 3-5 words in length and are more specific than short tail keywords. They’re super helpful for ranking blog posts, and generally get less search traffic but usually have a higher conversion rate.
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