The centerpiece of your inbound marketing efforts is the content you produce. But that content needs to get found by searchers in order for it to be useful.
Enter SEO: or search engine optimization. Any piece of web content, whether blog article, pillar page, landing page, or anything else, can (and should) be search engine optimized, but the process can be intimidating for those who are non-tech-savvy.
In this episode of Solving Inbound, we answer the question: How much do I need to know about SEO to do inbound marketing? with special guest, Kevin Church, IMPACT’s Director of SEO
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Additional Resources:
Technical SEO Basics for Inbound Marketing
https://www.impactplus.com/blog/long-tail-keyword-research-seo-traffic
https://www.impactplus.com/blog/seo-best-practices-traffic
https://www.seofomo.co/
https://www.seroundtable.com/
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That you may have heard that inbound marketing and SEO can be difficult to do. However, I will argue against the idea that they cannot and will never work, through some or all the techniques outlined here. The basics of Search Engine Optimization are outlined in both free and paid services like Google's AdWords. Using search engine optimization (SEO) can provide a lot of benefits to websites in many ways because it helps users get more relevant results for which they're trying to search – on-page factors as well as off-page factors such as branding, image optimization, accessibility etc. Thanks for your video