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Since its release in 2003, WordPress has never stopped growing.
In fact, it now powers 34% of the web.
WordPress 5.3 (released on November 12, 2019) has already had 8,088, 611 downloads!
So what are the reasons behind WordPress’s popularity?
There are many. But to you as a marketer, there’s one that stands out:
WordPress is the best CMS for SEO.
Here are 10 reasons why.
1. WordPress Focuses on User Experience
WordPress’s themes and plugins work together to make websites professional, user-friendly, and attractive.
The result?
Visitors enjoy the experience they get on a WordPress site.
They stay longer, decreasing your overall site bounce rate.
If you’re looking to improve your site’s SEO ranking, this is excellent news for you. Google wants to reward websites that provide a great user experience.
2. WordPress Allows You to Create Attractive Permalinks
On WordPress, it’s super easy to edit your website’s permalink.
Instead of having a URL full of ugly-looking characters, you get something like this:
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