Watch this short video for SEO and Content Marketing tips [Case Study].
More here on the blog post: https://www.39celsius.com/seo-content-marketing-case-study/
If you want more “free” traffic from Google in the non-paid listings, then watch. This is a case study of a brand new domain that went from zero to monthly statistics of 1 million impressions, 5,600 clicks, and 750 unique search terms on the first page of Google. This site was in the cooking niche, which is highly competitive. We used no active link building or content outreach, and no sketchy SEO tactics – the results of the domain were achieved from on-page tactics that I cover below.
*If you found any of this video helpful, I would be grateful if you gave me a like and comment on the video. Feel free to ask any questions and I will respond. 🙂
Related post here on using YouTube video embeds to skyrocket SEO: https://www.39celsius.com/youtube-video-embeds-skyrocket-seo-exposure/
Other related SEO posts here https://www.39celsius.com/category/seo/
Book a call with me here: https://letsmeet.io/39celsiuswebmarketingconsulting/15-minute-initial-consultation
—-Contents Of This Video—–
0:00 Intro
1:30 Background of the website
1:58 Key SEO achievements
2:30 SEO Tactic #1: Lots of content
3:07 SEO Tactic #2: Site Organization + SEO Silos
4:13 SEO Tactic #3: On-Page SEO
4:31 SEO Tactic #4: Technical SEO
5:39 SEO Tactic #5: Rank In Many Places
The SEO Tactics and key takeaways:
Textual Content
There is a full lineup of step-by-step recipes that are categorized into the following buckets:
Breakfast
Lunch
Dinner
Snacks and appetizers
Desserts
Baking
Agua frescas
Mexican Salsas
The website has dozens of blog posts about many of the ingredients that were used in each recipe. Overall, the site has hundreds of pages.
We also linked internally from each recipe post to each blog post about that particular ingredient.
The website has hundreds of blog posts about many of the ingredients that were used in each recipe. Overall, the site has hundreds of pages.
We also linked internally from each recipe post to each blog post about that particular ingredient.
Site Organization – SEO Silos
Site organization is important for the human experience as well as for the search engines and Google. Internal linking strategies play a key role.
On-Page SEO
When a search engine crawls your site and its pages, it’s essential to have the information on a page focused and consistent from top-to-bottom so it is clear what the page is about.
This means, that whatever keywords phrase, or topic you’re aiming for needs to be integrated into the page’s title tag, Meta Description, an H1 tag, and perhaps a few times throughout the content depending on the length of the content. Thus, when the search engine scrolls through the page’s HTML code from top to bottom, it sees your keyword in all these places used consistently and understands what the page is about.
Technical SEO
There are many aspects to the technical side of SEO. But two areas that will help you rank higher, and in our case study here, helped this site capture more search traffic include:
FAQ and Video Schema Markup
The video tutorials used recipe video schema markup. This was essential in letting Google know there was a video on the site and here’s what it was about. Without this video schema, our video content would have far less chance of being indexed, and less likely to show in certain video results.
Mobile Responsiveness of your website
Google uses a mobile-only index so if your site does not render well on mobile devices, it will be at a disadvantage to your competitors with a mobile responsive website.
Google Search Console is one of the best sources of information to understand how Google perceives your site.
Rank In Many Different Places Within Google
Featured Snippet
People also ask
Site links
Knowledge panel
Image search
If you need help with your digital marketing and SEO, reach out to us here: https://www.39celsius.com/contact-us/
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