Search engine optimization (SEO) is the process of optimizing a website or web page so that it ranks higher in search engine result pages (SERPs). SEO involves the use of various techniques, such as keyword research and link building, to improve a website’s visibility and relevance in search engine results. By using quality content, link building, and other techniques, businesses can increase their website’s visibility on SERPs and improve their chances of being found by potential customers. SEO can also help businesses to improve their online presence, build brand awareness, and attract more customers.
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