Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches?
Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). Our upcoming course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google.
It doesn’t matter if you know nothing about SEO. Our complete end-to-end course was created to help you learn SEO in an easy and systematic way.
This SEO training course will teach you:
► What is SEO and why it is important
► What keywords are
► The basics of how to do keyword research
► How to analyze search intent
► How to check ranking difficulty
► What is on-page SEO
► How to optimize a page for your target keyword
► What is link building and why it is important
► How to build backlinks
► What makes a backlink “high-quality”
► How to do blogger outreach
► What is technical SEO
► Technical SEO best practices
You don’t have to watch multiple videos from different places just to piece together how SEO works.
#SEO #google #rank #digitalmarketing #strategy #branding #digitalmarketingtraining #searchengineoptimization
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