Search Engine Optimization (SEO) and its Benefits | Digital Marketing Full Course Hindi Part 20
all parts: https://bit.ly/3lc8w3c
The objective of the Video
To learn the benefits of Search Engine Optimization (SEO)
Key Learnings from the Video
Search Engine
A search engine is a platform that provides relevant output for an input query. Google, Amazon, and Zomato are some of the examples of search engines.
Google gives output in the form of website listing; Amazon gives product-based output, while Zomato gives the restaurant-based output.
Google has a market share of 86%. Most of the people use Google as their primary search engine.
Optimization
In general, optimization means “doing something in a better way” while in terms of Google search engine optimization means “make your website listing better on Google.”
Most of the people limit their search to the first page which is shown to them, they do not go to the next page.
Therefore, Search Engine Optimization (SEO) should aim to bring your website at the “top position of the first page” of Google search results.
SEO – Advantages
People “trust” your website after seeing it at the top position in Google search.
SEO is an organic method to “generate traffic” on your website.
SEO helps to “convert” Google users into your customers.
SEO Process
On-page SEO
These are SEO techniques that you use on your own website. It can be divided into two parts:
Keyword optimized content:
Under this technique, keywords are used in the content that you put on your website. Keywords are the words that people use for Google search.
There are three types of keywords:
Short-tail: These are small keywords like “learn SEO”
Middle-tail: These keywords have more than two words like “learn SEO in Delhi.”
Long-tail: These keywords are long and specific like “learn SEO in Delhi for business owners.”
People mostly use short-tail keywords for Google search. Therefore, in short-tail keywords, there is more competition compared to long-tail keywords. Long-tail keywords have “high conversion rate.”
Technical SEO
Technical SEO enhances the experience of the users. Following are the important factors of technical SEO:
Page speed
HTTPS – SSL certificate
Mobile responsiveness
URL structure
No duplicate content
Off-page SEO
In this technique, you create “backlinks” i.e., create links on some other websites which redirect users to your website.
Before deciding its website listing, Google considers the number of backlinks of your website.
Backlinks show other websites’ trust on your website.
Massive Action Plan
Understand SEO Thoroughly
Key Outcomes of the Video
Do SEO to bring your website at the top position in the Google search results
Use relevant keywords for your website content
Create backlinks of your website to get a good ranking in the Google search results
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