Search Engine Optimization – SEO for short – is a complex and often heatedly discussed topic. That’s why it can often seem a bit daunting for newcomers.
In this Hotel Techie video, Elisha Schoppig from Hotel-Spider demonstrates how Search Engine Optimization (SEO) is actually quite easy to explain.
Together with Thierry Geissmann from DIG.ID Switzerland and Juliana Hahn from Hospitality Copywriting Solutions, the video outlines all of the important essentials.
These include:
The difference between Search Engine Optimization and Search Engine Advertising (SEA)
How to optimize your website in a targeted manner
What you should avoid at all costs
Furthermore, our experts reveal which keywords you can use to achieve exceptional results.
Watch the video now and learn how to make your hotel website search engine ready.
Timeline:
00:00 Search Engine Optimisation for your Hotel Website
00:57 Search Engine Advertising VS. Search Engine Optimisation
01:56 What drives a better ranking for your hotel website?
02:45 On page and off page parameters that influence your SEO
03:06 Do’s and dont’s on your Hotel website if you want to have a great ranking
04:03 Technical elements to pay attention to when it comes to your hotel website
05:01 Great structure for your content helps your SEO
06:30 Key word research to have great and SEO relevant Content
Hotel website mini series:
1) New Hotel website: the best way to approach the project: https://youtu.be/Je_WKMWVzSA
2) How to structure your hotel website for optimal usability: https://youtu.be/8iqR5CrauPo
3) Content is KING! How to make your hotel website a guest magnet: https://youtu.be/tyvrykSntWc
4) CMS, Domains and Hosting – Hotel websites: The most important technical features: https://youtu.be/CfvnzR7zIZw
with Juliana Hahn https://www.linkedin.com/in/julianahahn/
Thierry Geissmann https://www.linkedin.com/in/thierry-geissmann-a08978101/
Elisha Schoppig linkedin.com/in/elisha-schoppig/
Hotel-Spider is a cloud-based online distribution platform with a deep-rooted presence in the hotel technology market. We empower hospitality distribution as we imagine, develop and deploy customer-driven software solutions. Our goal is, to simplify the complex distribution landscape through our systems. Our Hotel-Spider Hospitality Distribution Platform includes booking engine, metasearch (Google, Trivago, Tripadvisor), central reservation system, PMS connectivity, and channel manager. Trust your Swiss specialists to optimize your online sales with an integrated and fully automated approach.
https://www.hotel-spider.com/en/solutions/booking-engine
https://www.hotel-spider.com/en/solutions/channel-manager
https://www.hotel-spider.com/en/solutions/central-reservation-system
https://www.hotel-spider.com/en/solutions/meta
Contact us by email info@hotel-spider.com or call us +41 22 360 03 70
This Video includes:
Music by leadsquid, Danail Draganov, Humans Win (formerly Lance Conrad),
Images and Stock footage from storyblocks.com and shutterstock.com
source
