Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a company’s website more discoverable (i.e., on the first page/s), thereby driving traffic and sales. Tedious, involving technical and business decisions, and not guaranteeing results—it nonetheless provides lasting benefits. SEO often involves the concerted effort of multiple departments within an organization, including the design, marketing, and content production teams. While some SEO work entails business analysis (e.g., comparing one’s content with competitors’), a sizeable part depends on the ranking algorithms of various search engines, which may change with time.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
The SEO process includes six general phases:
Research, including business research, competitor analysis, current state assessment, and keyword searching
Planning and strategy, including decisions on how to handle content, build links to the website, manage social media presence and technical implementation strategies.
Implementation, where optimization decisions on a site’s webpages and the website as a whole are executed
Monitoring, where the activity of web spiders, traffic, search engine rankings, and other metrics are observed for producing reports on which assessment will be performed
Assessment, involving checking the summarized effects of the strategy (and its implementation) against the SEO process’s stated targets
Maintenance, where both minor or major problems with the website’s operation are handled as they arise (e.g., new content that needs optimization according to the strategy)
Sources:
https://en.wikipedia.org/wiki/Search_engine_optimization
https://www.interaction-design.org/literature/topics/search-engine-optimization
Complete SEO Course for Beginners: Learn to Rank #1 in Google – YouTube | https://www.youtube.com/watch?v=xsVTqzratPs
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings – YouTube-https | https://www.youtube.com/watch?v=DvwS7cV9GmQ
The Complete Guide to SEO for 2022 (Full Webinar) – YouTube | https://www.youtube.com/watch?v=wGtcEFjD81I
SEO Expert Course | SEO Full Course | Search Engine Optimization Tutorial For Beginners |Simplilearn – YouTube | https://www.youtube.com/watch?v=SnxeXZpZkI0
Ano nga ba Ang SEO? | SEO Tagalog Tutorial | SEO Training Philippines – YouTube | https://www.youtube.com/watch?v=qYgn7eY2RXY
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