Search engine optimization (SEO) is the process of optimizing a website or web page to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to a website from search engines through the use of various techniques such as keyword research, meta tags, backlinks, and content optimization.
SEO includes both technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. SEO is an ongoing process because search engines are constantly updating their algorithms.
Some key SEO practices include:
Conducting keyword research to understand which phrases and terms your audience is searching for
Creating and publishing high-quality content that answers those queries
Optimizing website design and technical elements such as meta tags, headings, and URLs
Building backlinks to your site from other reputable websites.
SEO can be a complex and ever-changing field, but the benefits of higher visibility in search results can be significant for any business.
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