Search engine optimisation (SEO) isn’t something that you should be dabbling in, but rather something you should be doing. A lot of people think SEO is just about writing optimized code and adding some tags to your website, but if you really want it to work for you, there’s a lot of work involved. You need to think about how people will find your website so that a high number of relevant visitors come through the door each month; then it’s up to them whether they stay or go.
https://www.mcgawndesigns.co.uk/search-engine-optimisation-for-dummies/
source
