In this video, you’ll learn all about outsourcing your search engine optimization and content creation. This includes boosting content marketing, brand marketing, content creation agencies, content marketing advice, content marketing building blocks, content marketing ideas, content marketing problems, content marketing strategy, content strategy planning questions, digital marketing strategies, hiring a content writer, link building strategies, marketing agencies, on-page SEO, outsourced digital marketing, SEO vs. SEM, SEO mistakes, SEO tools, user research methods, video content marketing, and what’s next for content marketing.
Best practices from Joshua Feinberg, a go-to-market content strategist with 20+ years of experience on both sides of outsourcing search engine optimization and content creation — and that’s content marketing and SEO certified by HubSpot Academy.
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Contents
0:00 Outsourcing Your Search Engine Optimization and Content Creation
0:40 Outsourced Digital Marketing (Career Advice | A Day in the Life)
6:58 Content Creation Agency: Examining the Pros and Cons
11:47 Comparing a Software Development Company vs. a Marketing Agency
17:10 SEO Tips for Small Businesses in Tech
19:52 Tips for Hiring a Content Writer
24:38 Biggest SEO Mistake That B2B Tech Marketers Make
26:55 Comparing SEO vs. Digital Marketing (vs. SEM)
30:59 What is a Search Marketing Strategist?
41:44 The 7 On-Page SEO Factors for HubSpot CMS Hub Users
56:42 The SEO Tools I Can’t Live Without
1:02:24 Link Building Strategies for Mid-Market and Enterprise Tech Startups
1:10:09 3 Digital Marketing Strategies for B2B SaaS
1:14:14 Is Your Content Marketing Strategy Ready for Prime Time?
1:19:20 Software Marketing Strategist | What’s a Typical Day Like?
1:25:00 6 Digital Marketing Strategies for Bootstrapped Technology Startups
1:38:28 The 6 B2B Digital Marketing Steps | From Stranger to Increased Sales
1:43:57 Brand Marketing Strategy for B2B Technology
1:46:45 9 B2B Content Marketing Strategies That Generate More Leads and Sales Opportunities
1:50:25 The Minimum Viable B2B Digital Marketing Strategy for Bootstrapped Tech Startups
1:54:15 Improving Your Sales Process with a Stronger Content Strategy
2:00:48 4 B2B SaaS Content Strategies to Leapfrog Your Competition
2:05:39 The 8 Content Marketing Problems That IaaS, SaaS, and Fintech Companies Need to Avoid
2:16:37 How to Become a Content Strategist
2:29:35 5 Content Marketing Ideas That Get You More Great Leads
2:38:13 What’s Next for Content Marketing? (Especially in IaaS, SaaS, and Fintech)
2:52:52 Video Content Marketing for Mid-Market and Enterprise Tech
2:55:10 6 Content Strategy Planning Questions for Mid-Market and Enterprise Technology
3:00:56 B2B Content Marketing Advice
3:06:57 What Is Content Strategy? (And Why Content Matters)
3:08:47 How to Create a Content Strategy for B2B Tech
3:12:37 7 SaaS Content Marketing Building Blocks for Success
3:15:06 Video Ideas for Boosting Content Marketing
3:18:00 Do Content Marketing Strategy for Startups? Add These 5 Books to Your Must-Read List (Buyer’s Guide)
3:22:48 2 User Research Methods That Do Double-Duty with Content Marketing
3:28:29 Subscribe to this channel and ring the bell
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What's your favorite way to outsource search engine optimization (SEO) and content creation?