Search Engine Marketing refers to all of a company’s paid approaches and strategies for increasing the visibility of its website.
Paid search or pay per click are other terms for search engine marketing (PPC).
According to the most recent report, Google processes over 30 million searches every month. Before purchasing any goods or service, most people want to do some research. As a result, all businesses must have an online presence in order to reach a large number of clients. And marketing is critical in this search engine.
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