If SEO intimidates you, know that it is already all around you. Siri and Alexa can report next week’s weather or name that The Dead Milkmen song you taught everyone at summer camp but can’t remember at that exact moment.
Humans are hardwired to seek instant gratification. We all want the right answer five seconds after we ask a question. Those that are presented in a list after we type a few keywords into a search engine allow us to choose which ones we like best. It is estimated that 75 percent of web experiences start with a question.
If a potential lead types in keywords that are directly related to your business, where will you rank in the Google search results? You want to be at the top of the results page because the first five listings receive 67 percent of all clicks. This is where SEO comes in with valuable exposure.
The SEO process
Realize the promise and opportunity of SEO by understanding it is a process that goes beyond a few shortcuts and tweaks. Solutions include linking, coding and knowing the right keywords. SEO solutions can be divided into on-page and off-page elements. One-page aspects include code design, internal links, platform, page titles and header tags. Development, targeting, identification of related link networks and keyword authority are off-page elements.
Does this sound intimidating? Your competition most likely doesn’t think so. SEO is a must for these top five reasons:
Your reach must increase
A business in Hawkins, Indiana, can take advantage of SEO and go international.
Credibility equals money
Get into the black with a higher ranking that clients will trust.
Branding and visibility matter
Sophisticated buyers don’t just click and buy – they evaluate.
Harness your ROI
This in-bound strategy is dynamic and by staying updated, rewards will exceed traditional marketing methods/tactics.
Understand customer behavior
Online behavior analytics can provide feedback to make business decisions.
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