Marketing Agency Leeds – What is search engine optimization and why does it matter
#marketingagency #marketingagencyleeds #marketingagencynearme
00:00 – What is search engine optimization and why does it matter?
00:35 – Why is SEO important?
02:09 – The importance of keywords in SEO
03:08 – How to find the right keywords for your website
04:50 – Why content matters when trying to rank higher on a search engine, including how long it should be and what type of content should be included.
06:59 – Marketing Agency Leeds
https://www.google.com/maps/place/Strategic+Surge/@53.7977659,-1.5420437,17z/data=!3m1!4b1!4m5!3m4!1s0x0:0x4660f640949b64fb!8m2!3d53.7977659!4d-1.539855
The Leeming Building, Ludgate Hill, Leeds LS2 7HZ, United Kingdom
+447897011925
https://goo.gl/maps/ZQDfasdHCMJkNP5G7
Marketing Agency Leeds – What is search engine optimization and why does it matter
What is search engine optimization and why does it matter?
SEO or search engine optimization is the use of strategies to increase the number of visitors to a website by obtaining a high-ranking placement in search engines’ “natural” or un-paid (“organic” or “algorithmic”) search results. SEO is the process of improving the volume and quality of organic search traffic – sometimes with no cost per click! SEO can help companies improve their brand’s reach, broaden their audience, drive online sales, generate leads, increase online presence and make easier access to information about products/services they offer. Alongside content marketing, social media marketing & email marketing forms part of modern-day digital marketing under the umbrella term ‘online marketing.
Why is SEO important?
Achieving higher ranks on search engines is imperative for any business. With more than 3.5 billion searches per day, it’s easy to see why SEO is so important. When you’re showing up on pages 1, 2, or 3 of Google’s search results, that means your website has achieved a high ranking in the algorithmic or natural list of search engine results for one or more of the keywords related to your business.
The importance of keywords in SEO
How important are keywords in SEO you ask? If there wasn’t any importance it would be really easy to rank for many keywords including ‘SEO’ – which is not the case.
There are two options of how your site can rank; either organically (totally free) or by paying Google (or other search engines). If you choose organic, then you need to know what makes YOUR website different from the others.
How to find the right keywords for your website
The most important thing to do when starting your search for the right SEO agency is to assess what keywords you are currently targeting. You can uncover these using a free tool called Google Adwords Keyword Planner. Once you have this information, it’s time to look at research and auditing.
Why content matters when trying to rank higher on a search engine, including how long it should be and what type of content should be included.
Content is an integral part of search engine optimization. The more you have, the better chance your website will have of ranking on the search engines. That doesn’t mean just pumping out content for the sake of it though, what matters is that this content is written with both users and search engines in mind. This means including words and phrases likely to be used by people when looking for your type of business through a search engine; as well as writing attractive content which helps navigate (and keep) visitors on your site.
#marketingagency #marketingagencyleeds #marketingagencynearme
Marketing Agency Leeds – What is search engine optimization and why does it matter
source
