What is local SEO?
Local SEO is a search engine optimization (SEO) strategy that helps businesses appear higher in local search visibility on Google. If you’re a business, local SEO can help you grow your business by making it easier for people to find you online.
Several local SEO strategies can help you improve your visibility in local search results, such as creating local listings on directories and review sites, optimizing your website for local keywords, and building local citations.
Just how important is local SEO?
Consider that nearly half of all Google searches are made with local intent, and the answer becomes clear. Local intent is the desire to find products, services, or information in the local area, and this type of search is usually identified by the addition of ‘near me’ to the keyword, or the addition of a geographical location, such as the town or city of the searcher.
For example, a search engine search for ‘web design is likely to return all information about web design. Whereas, ‘web design near me’ has local intent and will bring up web designers in your local area.
Local SEO services
Local SEO involves optimizing your online presence to increase visibility within local search engine results. We will increase your visibility through various methods, such as:
Google My Business Profile Management
If we are working on local SEO for your business, one of the first things we need to do is set up a Google my business Profile. This is because Google my business is necessary for appearing in the Local Pack, Local Finder and Google Maps.
Without Google my business, local Search engine optimisation will be much more difficult.
Reputation Management
Reputation building is a key component of local SEO success. This is largely achieved through positive customer reviews and consistent branding across all of your online channels.
We make sure your brand messaging is always front and centre, and we maintain a professional but friendly tone when interacting with your online community.
Competitor analysis
As a digital marketing company, we understand it’s important to keep an eye on your competition. By monitoring your competitors, we can understand how and why they are succeeding.
This information can help our local SEO consultant make adjustments to your local SEO strategy. When monitoring your competitors, we pay attention to the kind of content they are creating, the keywords they are targeting in local rankings, and where they are getting their backlinks from.
Website optimisation
If you’re serious about marketing your business online, then we need to make sure your website is optimised for local search intent.
• We will carry out a local SEO audit
• We will create great content that is relevant to your local area.
• We will build internal links within your website so that search engines can easily crawl and index your web pages.
• We will make sure that your site is fully responsive on mobile devices.
• We will carry out technical SEO and optimise your content so your website loads quickly
• We will carry out keyword research to ensure that your website is optimised.
Creating local backlinks
Link building is an important part of any SEO strategy, but it is especially important for local SEO. By getting links from local businesses and organisations, we can help major search engines to understand the local relevance of your site.
Utilise our Local SEO services to improve your business At Digital Website Design, we offer affordable local SEO plans that are tailored to fit the unique needs of your business.
Contact us today to learn more about our local EO services!
To learn more visit
https://www.digitalwebsitedesign.co.uk/local-seo-services/
Remember to look at Do you need small business seo services
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— TIMESTAMPS —
00:00 What is local S E O?
00:29 Just how important is local S E O?
01:03 Local S E O services
01:17 Google My Business Profile Management
01:37 Reputation Management
01:58 Competitor analysis
02:26 Website optimisation
03:01 Creating local backlinks
03:40 Utilise our Local SEO services
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Digital Website Design High Wycombe
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Digital Website Design Harrow
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Harrow
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07411230203
https://www.digitalwebsitedesign.co.uk/
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