You might have noticed these days; many people say Hey Google or Hello Siri and search for their required information by using this use voice command.
So this growing phenomenon is related to voice search. Now because of this one question arises – Whether this Voice Search will impact Digital Marketing?
So in today’s video, let’s talk about this subject in detail.
In some research, it has been noted that 40 per cent of adults now use voice search once a day and 71% of customers prefer voice searches over typing and doing queries on the internet.
This means, obviously the Voice search is growing.
So, before knowing how this voice search will impact digital media, first, let’s understand what’s actually this voice search?
Voice search uses speech recognition technology. And because of this, users search by saying terms aloud rather than typing into a search field and using this speech technology decodes it and shows the related results in the search box.
Currently, the voice search is done on majorly 4 questions
What is something? How do I do something? When is something? and
Look for something…
So, if you think that these 4 types of questions are searched more than how it will impact Digital Media.
Yes, voice search will impact highest on SEO – search engine optimization in Digital Marketing.
In 2008 Apple launched Siri then Microsoft launched Cortana and Amazon launched Alexa. The speech recognition technology which was earlier limited to a smartphone is now extended to laptops, speakers and even cars. Due to all these the conversational tone has come into the picture.
Before Voice Search SEO strategies were built around 1-2-3 specific keywords. But, from when this voice search has come into the picture SEO will favour longer keyword queries with a conversational tone.
So now this means if you are writing any new blog, you need to use question-based conversational keywords in your content and should include highly searched questions in your blog post.
Because speech recognition technology will give preference to that.
See if you do Digital Marketing of your product or service then include voice search as the strategy part as soon as possible.
And ensure that voice search is made part of your strategy immediately.
Good luck.
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0:00 Introduction
0:42 How Voice Search is growing?
1:07 What is Voice Search?
1:27 Four dominant types of voice search
1:39 How Voice Search will impact SEO?
#SEOStrategy #SEOStrategies #VoiceSearch #CrowdMultiplier #KiritJAsani #InstaMarketingTips
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