SEO is an essential part of online business. This helps businesses to rank higher on search results. But usually the bigger businesses that take the top most positions when such businesses are searched for. So local businesses can use Local SEO to improve their SERP rankings.
When a user searches for a business by providing the location of where it is supposed to be located, local SEO starts. Locally located businesses can rank themselves using local SEO for a particular area. This helps them to be found when that particular location is searched for by a user. It is important to understand that the more your website appears on the top, the higher is the number of people who are likely to open your website.
You need to have some practical knowledge on the elements of high SERP ranking, which are:
Google 3 Pack
Online Directory Site
“People Also Ask” Section
Knowledge Panel
It’s important that you check your SERP results and take action accordingly. Its also great if you can check your competitors’ rankings too.
There are many ways of improving your website rankings via local SEO that we have discussed in the video.
#LocalSEO #GoogleMyBusiness
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