Creating a successful Google PPC campaign includes many important factors. Factors such as ad copy, creative, audience demographics, bid strategy, targeting strategy, optimization score, and many more.
In this video, we will focus on PPC keyword research, and how to use Google ads keyword planner for free. This tool allows for digital marketers to conduct keyword research & strategy directly on the Google Ads platform. Strategy is very important in creating a successful PPC ad campaign throughout its entire flight.
As a digital marketer, your number one goal is campaign success. Success may represent sales, clicks, impressions, CTR, conversions, and many other KPIs. However, in a successful Google SEM campaign, your main goal is to show up as high as possible on Google’s search engine results page (SERP), for specific search terms/keywords used by Google users. Ad placements that are above the fold usually win the most clicks. Above the fold means any advertisement that is viewable when the screen loads (without scrolling).
I once heard an amazing digital marketing quote. “You can hide a dead body on Google’s second-page search results.” And this is practically true. People rarely move past page 1 of Google’s search results. I could assume this is for a few different reasons. One, people want their answers fast. Two, the most credible sources are higher on the results page. And three, page 1 has enough information to decipher already.
The Importance of Keyword Strategy
Keyword research is a lot about understanding how people search for what you’re trying to promote. You need to look at how your target audience organizes and navigates information fields in search engines, and how they use specific keywords to find what they’re looking for.
Keyword strategy is one of the most important aspects of Pay Per Click advertising campaigns.
Start Your Google PPC Campaign
More and more businesses are turning to PPC (pay-per-click) advertising to attract new customers, which means that you should start developing your keyword strategy before you go out to create campaigns on major platforms like Google. While keyword strategies can be more complex for larger companies with larger budgets, there are plenty of strategies for smaller businesses to take advantage of as well.
The tactics and strategies covered in this video can be used to develop a successful keyword strategy. Learning how to effectively use them in conjunction with each other is essential if you want to help your website, product, or service gain visibility. If you build this foundation correctly, more potential visitors will find your website. This search engine visibility will eventually lead to more conversions and sales as well as brand loyalty. Building this foundation may take time, but it will be well worth the effort when you start seeing results in terms of increased traffic and stronger leads.
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