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How To Use Google SEO For Marketing / 2 minutes guide
Search engine optimization (SEO) is the best free tool you can use in digital marketing.
It can help you drive organic traffic to your websites, create more leads and generate new clients.
What you need to know about SEO in 2022 is that it is becoming more and more competitive.
Thousands of websites are optimized for Google’s algorithm to appear as high up on the search results list as possible.
Many companies are targeting the same words, creating a tougher environment for ranking your content at the top.
So, use online keyword research tools to search what keywords you can target that don’t have so much coverage.
Your first step would be to conduct keyword research and find out the different terms people use when they search for your product.
You can also use online tools to help monitor the traffic your site receives and to find keywords and topics that you can target.
There are many tools you can use, like Google Analytics, which offers a free version.
“Google” uses a factor called Quality Score to determine how relevant and useful your ad is to the keywords you’re bidding on.
The closer the relevance, the higher your Quality Score will be and the lower your CPC (cost per click) will be.
SEO is not just about sprinkling keywords across your site.
Other factors could help confirm a page’s credibility and authority too, like content’s lenght and external links.
Without actively positioning its content in search results, no business can survive long.
By increasing your search visibility, you can bring more visitors, and in turn, conversions and sales.
And that’s well worth the time spent becoming an expert in SEO.
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