Growing an International SEO Team with Alexander Rehnborg, Head of SEO at GetResponse #30 -

In this episode of The SaaS SEO Show, we’ve interviewed Alexander Rehnborg, Head of SEO at GetResponse, and discussed how to grow and manage an International SEO Team.

Subscribe Here ► https://bit.ly/2ZRrWuW

************************

Timestamps:

00:00 – 01:20 Intro
01:21 – 02:10 Who is Alexander Rehnborg?
02:11 – 05:06 Alexander’s background
05:07 – 06:37 What is GetResponse? Who gets the most value out of it?
06:38 – 08:10 Alexander’s main goal and focus as the person who leads the SEO efforts at GetResponse
08:11 – 10:19 Content and SEO for suite of products
10:20 – 12:37 Team alignment
12:38 – 14:59 Team structure
15:00 – 17:29 Localization tips
17:30 – 20:19 Managing people who work remotely
20:20 – 23:45 Hiring process
23:46 – 28:11 Paid test task
28:13 – 31:53 Employee engagement
31:54 – 35:34 Dealing with bureaucracy in a growing organization
35:35 – 38:59 Top-down vs Bottom-up
39:00 – 39:12 Where can people find more about Alexander and get in touch?
39:13 – 40:06 Outro

************************

Useful Links:

Alexander on LinkedIn: https://www.linkedin.com/in/alexanderrehnborg/?originalSubdomain=pl
GetResponce’s website: https://www.getresponse.com

************************

Listen on Spotify: https://open.spotify.com/episode/72azlEALuiHL74HIF8kCpp
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/growing-an-international-seo-team-with-alexander/id1589952421?i=1000563455581

************************

Previous Episodes:

► Bernard Huang, Co-founder at Clearscope. The Future of Content & SEO https://youtu.be/UzRbFrKFXJc
► Alexandra Tachalova, Founder at Digital Olympus. Link Building for SaaS Companies https://youtu.be/R4m6B1Q81H4
► Farzad Rashidi, Lead Innovator at Respona. Scaling Monthly Organic Traffic from 0 to 1M https://youtu.be/mK5KotmVMeQ ► Alan Silvestri, Director of Strategy at Growth Gorilla. Content Promotion for SaaS Companies https://youtu.be/11pLxWGcO8g
► Evaldas Mockus, VP of Growth at Omnisend. The Importance of Niching Down for SaaS Companies https://youtu.be/IYhGPJDmJ2k
► Eli Schwartz. What Is Product-Led SEO & How Does It Work https://youtu.be/c_8KTYuevKI
► Kevin Indig, Director of SEO at Shopify. Scaling Content Teams, SEO Impact, Copycat Content https://youtu.be/wQsu288Kk0k
► Mordy Oberstein, Head of Communications at SEMrush. SEO Metrics, Data Studies & More https://youtu.be/Vg8oFwG-pmc ► Amanda Natividad, Marketing Architect at SparkToro. Audience Research & Content Marketing https://youtu.be/qUcCLvwu8Nk
► Josh Garofalo, SaaS Consultant & Copywriter at SwayCopy.com. Telling Your “Category Story” https://youtu.be/jr0goQACpMo
► Steve Toth CEO at SEO that Ranks Inc. and Gscore Inc. Gscore & More. https://youtu.be/1HMEoStCF0E
► Jimmy Daly, Co-founder & CEO at Superpath. Content Marketing for SaaS Companies & More. https://youtu.be/QjCKe45HzYk
► Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing. Strategy, Prioritisation & More. https://youtu.be/M34EpFoIk2Q
► Amir Shahzeidi, Head of Search at Uscreen. YouTube SEO, SEO Tools & More. https://youtu.be/iF7d9IqFa4w
► Emilia Korczynska, Head of Marketing at Userpilot. Scaling from 4 to 40 Blog Posts per Month. https://youtu.be/e_DeEXQPalg
► Nadya Kohja, Content & SEO Growth Marketer. Content & SEO Strategies in Competitive Categories. https://youtu.be/KMzWpc8tuxI
► Ross Hudgens, Founder & CEO at Siege Media. KOB Analysis, Passive Link Building & More. https://youtu.be/kbDo4lmhdJ4
► Nick Jordan, Founder at Workello.co. SEO the Easy Way. https://youtu.be/wXAxZvbmOkA
► Koray Tugberk GÜBÜR, Owner of Holistic SEO & Digital. Brand Value, Information Gap & More. https://youtu.be/k0TlBBn0AvA
► Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse. Content Intelligence, content optimization and more. https://youtu.be/uf9uHWWjSbQ
► Corey Haines, Founder at Swipe Files. Marketing Like a Media Company. https://youtu.be/GG8qoVReOBg