In this episode of the Disruptive Successor podcast, Jonathan Goldhill talks to SEO expert Steve Wiideman. As a longtime SEO practitioner, Jonathan has worked with prominent brands such as Disney, Linksys, Belkin, Public Storage, Honda, Applebees, and more.
Steve talks about the basics of SEO and how it can help businesses of all sizes reach more customers and generate revenue. He also gives out helpful tips and best practices for those who want to get started on doing SEO for their businesses.
Despite advocating for the powers of digital marketing, Steve still emphasizes that it should be complemented by a solid marketing strategy that works beyond your website.
HIGHLIGHTS
What does SEO look like today?
Don’t just focus on digital marketing
Avoid DIY website builders
Pay attention to your reputation outside your website
Content, Links, and Search Behavior: The trifecta of SEO
Leverage the data from paid ads to improve your SEO
Hire expert guidance for Paid Ads
Ensure that your public information listings are correct
Pay attention to your Google Reviews
QUOTES
Steve: “You should be doing all things. You should be experimenting with radio and TV and local ads, have a street team, do some guerilla marketing, build relationships with brands that are in similar verticals. Try to avoid being myopic around digital marketing.”
Steve: “The higher the quality, quantity, and velocity of those links that are coming into your website, the more Google thinks hey, these sites live, it’s helpful, it’s active, I’m seeing all these links coming in, I’m crawling the web and every time I find one it’s a vote for the page.”
Steve: “If users see you in the paid search and the organic search results, you’ve basically buried your competition because now you got two listings at the top, they’re more likely to click on you.”
Steve: “There’s no direct correlation. You’re not going to move up in search ranking simply because you’re buying ads. In fact it would be illegal for them to do that. It would be a violation of their whole philosophy around organic search.”
Steve: “I think the latest study showed that 7% of your local rankings now have to do with the citations that you have off the website.”
Steve: “Nobody clicks on a 1-star review. I mentioned how important search appearance was. If there’s listings in the map and you’ve got a 3-star review from six people, and your competitor who’s right above you has 243 reviews and has a 4.5 rating, they’re probably gonna click on that competitor more than you.”
To learn about Steve, check out the links below:
Linkedin: https://www.linkedin.com/in/seoexpert/
Website: https://academyofsearch.com/
If you enjoyed today’s episode, please subscribe, review and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com.
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