Answer: SEO (Search Engine Optimization) definitely thrives in a recession because it’s not a pay-per-click model, which means the costs and ROI aren’t linear or continuous. The minute you reduce your PPC budget, your sales will go down. But if you keep your PPC budget the same and your competitors increase it, sales will still go down.
SEO on the other hand will keep going and delivering results – and its effects are compounded, which means each month, you should be adding new revenue stream keyword themes.
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