This is Episode two in our marketing tutorial. This episode will introduce basic SEO principles.
This is a huge episode. The episode is going to be split into three parts.
We’ll start by discussing the general idea of search engine optimization, how Google and other search engines operates, and give some basic examples of what websites rank best.
This is a basic introduction to SEO and is suitable for beginners. We use the dental industry as an example but the lessons are applicable for all industries. If you are looking to learn SEO, this is the best place to start.
Search engine optimization is overwhelming. We are going to go slow
00:00 My Terrible Mistake
01:51 Video Breakdown
04:06 What is SEO?
05:20 What Does Google Do?/Organic Rank
08:25 Meaning of Query
09:34 Relevance of Webpages
11:57 Webpage Authority
13:41 Webpage Usability
15:34 Geography
16:29 Wrap It Up!/Pt.2 Preview
Follow this tutorial over the next month if you’ve ever felt the desire to handle your marketing and sales inhouse! During this video series we will cover the following:
Website Creation
Local Search Engine Optimization
Search Engine Marketing
Google Analytics
Google AdWords
National SEO
Social Media Creation and Management
Social Media Advertising
Email Marketing
Client Retention
Traditional Marketing
Content Creation
Video Creation
Blogging
Lead Generation
Lead Conversions
As the weeks go by I will build a website and marketing plan from scratch. Follow along as I walk you through each step to create and promote a modern business.
And best of all, we’re going to do it for free! Well, I’m going to do it for free. I’ll go over the tools and necessities that you should purchase in order to best implement this sales strategy.
As a former Digital Marketing Sales Executive, I’ve come to realize there are a lot of practices that you can learn and apply to your business. You don’t need to pay a management fee, and you don’t need to feel intimidated by buzz words and jargon. All this stuff makes sense, once you take a bit of time to understand how the internet works. If you’ve ever felt like you are being taken advantage of by your web developer. Or, you aren’t sure what you are paying for and you’d like to better understand SEO, SEM, Email Marketing, etc…
This video series is for any small business owner who ever felt like bringing their marketing in-house, but don’t know where to start. You can hire out if you’d like to save some time, but believe me, you can absolutely DO IT YOURSELF!
About the Channel
Utica Dental Lab is a full service Dental Laboratory located in Utica, NY. We cover a number of topics in our videos pertaining to the dental industry as a whole. Specifically, we are focused on providing unbiased reviews and information regarding new advancements in dental technology. Specifically, we address Digital Dentistry such as 3D printing, Scanning and Milling. The channel also covers a number of dental marketing ideas including website building, search engine optimization, search engine marketing, lead generation, content creation, social media management, traditional media, and lead conversion. Utica Dental Lab was founded in 1954 and is a 3rd generation family run business.
Check out the UDL Dental Marketing website here:
https://udl-dental-marketing.square.site/
Utica Dental Lab Fee Schedule:
https://uticadentallab.com/ Fee Schedule: https://uticadentallab.com/wp-content…
Background: Photo by Scott Walsh on Unsplash
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