5 Digital Marketing Tips for Beginners
Tip #01: Invest in SEO. Search engine optimization is the process of improving your website to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Tip #02: Utilize social media. Nearly three-quarters of all American adults use social networking sites, so it’s crucial for your business to establish a strong social media presence. It’s also equally important when it comes to digital marketing that you don’t spread yourself too thin. Choose the social media sites that your target audience uses most and invest time in creating quality content and building relationships with followers.
Tip #03: Create a strong website. Your website is often the first impression potential customers have of your business, so it’s important to make it a good one. Make sure your content manages to both inform and engage so that customers want to continue reading.
Tip #04: Make mobile phones a priority. According to Google, more searches take place on mobile devices than on computers in ten countries including the United States and Japan. This means that if your website isn’t mobile-friendly, you’re likely missing out on a large chunk of your potential customer base. Take the time to make sure that your website is responsive and looks good on all devices.
Tip #05: Maintain a blog. Blogs are incredibly valuable to businesses for several reasons. For starters, they increase your website’s visibility in search engines. Additionally, they provide you with an opportunity to share your expertise and unique perspective on your industry, which can help you build trust and credibility with potential customers. Finally, blogs also help to keep your website fresh and up-to-date, which encourages visitors to check back often and keep your traffic growing.
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