Digital Marketing| Search Engine Marketing For Beginners| Module -10l SEM

Definition of SEM:
Search engine marketing, or to use a shorter phrase, search marketing,
is defined as a series of actions that are aimed toward increasing
visibility of an internet site within the search engines through both paid
and free processes. the most goal of those processes is to extend the
visibility of an internet site and gain traffic, so as to extend sales and
conversions. program marketing should be an inseparable segment of
the marketing department during a company, because it can significantly
promote a corporation , also as collect relevant data about the
purchasers , which helps with marketing research