If you had to pick SEO or content marketing, and you could only pick one, which one would you choose? Today I’m going to break down content marketing versus SEO. Which one drives more traffic?
RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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00:00 – Introduction
00:23 – The old SEO Vs Content Marketing debate
01:16 – The Beginner’s Guide To Content Marketing
01:25 – Doing Content Marketing On Different Platforms
02:03 – Targeting The Right Keyword and Offering Amazing Content
02:31 – Writing Great Headlines And Meta Descriptions For Your Content.
02:54 – Optimizing Your Content For Readability
03:09 – Structure Data
03:43 – Internal Linking
03:58 – User Experience Improvements
04:22 – Importance Of Optimizing And Having a Good Content on Your Bottom Line.
What do you think? Is it SEO? Is it content marketing? Well, you’re about to find out. A lot of people actually say, “This is a false debate since SEO and content marketing should work together.” And that’s definitely true when it comes to generating traffic on your own website.
If SEO’s about optimizing pages on your website, ultimately you’ll be optimizing the pages that at least have some content, whether it’s your title, maybe a description, it doesn’t have to be a blog post. So there is truth to it in which it’s really hard to do SEO if you don’t have content. And a lot of people who watch my channel already know SEO to some degree, but with content marketing, most people don’t.
So we could say that content marketing has more potential to generate traffic than SEO if you think about it in more holistically. Beyond just visitors, you could be getting views to your YouTube videos, engagement, followers, even clicks on social media channels, people listening and subscribing to your podcast, viewers in your live event.
Now most of my audience is focused pretty heavily on generating traffic to their own websites. So let’s dive in to how content marketing and SEO should work together.
The bottom line is your content won’t perform well unless you do SEO as well. Sure, you make it a social boost from it in the short run but if you want long-lasting traffic, you need a focus on SEO and content marketing. And of course, content marketing can drive you traffic without SEO, like YouTube, podcasts, that are all examples of content marketing but if you combine both, you’ll do even better.
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if to choose one Content Marketing
Hi Neil, great content as always! 😀
I have a question about keywords for writing content.
I’m in the pre-launch phase of my business at the intersection of brand, marketing & automation strategy for women entrepreneurs.
My intention is to write 5 practical pillar blog posts aligned with the 5 categories of my expertise, and then take those blog posts to create snippets for social media to get started.
In Ubersuggest, an awesome must-have tool by the way, the Keywords Ideas section has an option to select “Page 1 Ranking Potential” and advises to use keywords with 0-12 SEO difficulty. However, often I come across keywords with a low search volume and low or even no CPC.
Is it better to look at high search volume and high CPC instead? And in the Content Ideas section, look for articles with a high number of backlinks and social shares to create content around?
What’s your best advise to start with keywords for my content?
Seo won't work without good content and content wont reach without Seo. Seo result means good content
How do i pay remote employees who live in other countries?
You need to do both.
Both are very important according to me sir. Amazing Information On Content Marketing and SEO Sir.
Hi neel,
I am new to blogging no matter what I do the page performance is not increasing and it is asking to delete the unused Js and Css I not sure how to do it.
Can you please help
Awesome information. Thanks
Thank you
Thank you, Neil!
I have a question. Should I upload first 30 blogs in 30 days or spread it out? What if i upload them all at once?
how to check or website seo performance
content marketing is what you use overall
SEO is used to make sure your audience see it
SEO to improve visibility and content marketing for reach.
Both matter.
Same question like ask which person do you love more: mama or papa 🙂
Content Marketing
content marketing
Content+SEO+web devrlopment to rreach top into search engine..
They should work together. Still content marketing is so important nowadays, you can't go without it!
Nice Information neil sir
This is a great video. Thank you very much.
This isn't an EXACT question about which one drives more traffic but related to creating content: what is your take on using AI services for content–such as Jarvis? I still write all of my content but curious on this for some of my clients:)
SEO
Your question is more or less a non-sequitur. You cannot do much SEO if you don't have the content to optimize. I know there are surreptitious ways to fake authority to pump a site that has zero content, but those sites have no intrinsic value anyway.
Thank you for infoemation
Good information 👍
Will Adsense disable accounts if publishers drive traffic from Social Media and email?
I love both of these, I'm just starting out, how to prepare myself as representer of Content Marketer and SEO specialist?
SEO
I m new in the digital marketing industry and I am eager to know more about digital marketing. I feel so happy when i get more information through your videos😊
This is a stupid video because these topics aren't really separable.
I don't know which is better but I know if one can get both of them click together – the result will be 😱 (although I still try to figure out how 😂)