A comprehensive guide for law firms to grow their practices. As a practitioner, consultant, or advisor this text is designed to help you take advantage of the opportunities presented in the Local and World Wide Web. PPC offers a complete conceptual framework, based on a working model developed by the author. Safely assume a major jump in your revenues could occur after reading this book and implementing its ideas.
Written by a successful attorney and marketing consultant, this book is a complete marketing system for lawyers. No jargon, no long theoretical explanations. Useful how-to advice provides a pragmatic approach for establishing and maintaining a successful practice. Sections include planning, defining your brand identity, marketing planning, direct marketing, and cold-calling techniques, writing and producing letters and articles for publication, advertising, and logo design, websites and search engine optimization (SEO), and much more!
Whether you’re a solo practitioner just starting out, a young associate wanting to start a marketing group in your firm, or a marketing director running an established law firm, PPC Marketing Management for Law Firms will give you important insights into how attorneys can use the Internet marketing to build their practices.
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PPC Marketing Management for Law Firms: A Comprehensive Guide
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