Digital Marketing is a process of promoting a business or a product using digital media and technologies. Given the fast pace of the digital space, digital marketing has become a crucial part of marketing strategy. It is considered as the topmost priority for businesses, as it helps them to reach out to customers and build their brand awareness. Digital marketing helps one to build his) her own brands and with that one can improve his communication skills, build network with others, learn new things and much more. Digital marketing is also known as Internet marketing and it includes email marketing, search engine optimization, display advertising, social media marketing, social media optimization, eCommerce marketing, online word of mouth, viral marketing, online reputation management, online lead generation and mobile advertising. Digital marketing not only helps a business to build its brand, but also helps to create a strong relationship with the customers.
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