In part one, we spoke about who is Menachem Ani and also about how to structure...
Bidding
The programmatic arms race against Google continues.
Two additional demand-side platforms (DSPs) have removed Google Open Bidding...
Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will...
Every ad platform has some degree of automated bidding.
The decision to lean into...
