For a business owner showcasing the brand to potential customers is the most important thing to do. You have to establish what you represent, what you stand for, and increase customers’ chances of starting or continuing to buy from you.
A business’s online presence has a massive impact on its success. In this digital age, some business owners still don’t realize that most of their customers will visit their website first before purchasing.
We will go further and say that if you plan to leverage digital marketing to grow your business and increase your leads, you will likely want to drive traffic to a website and a Landing page.
So what do you as a business owner need more – a website or a Landing page? Let’s find out the benefits of both and then decide.
Every business needs a website
There has never been a more significant time to invest in your website.
With competitors in your mind, it became challenging to achieve your goals without having one. If people can’t quickly find quality and reliable information about your brand and business, they will decide to purchase elsewhere.
Chances are other providers are offering a similar service and products to yours, and building a website looking good and communicating quality information to your customers is one way to stand out.
The website proves your brand credibility, you can showcase products/services the best way possible, and your brand will become more visible.
One website has to offer all the important information to every visitor. This means the website should have the ‘About Us page, the ‘Contacts page,’ the ‘Thank You page, and most importantly, the ‘Landing’ page. Without the ‘Landing’ page, not only would the website be incomplete, but it wouldn’t be able to stand alone in terms of content.
Main Reasons why businesses need a website
Some of the most important reasons to have a website:
- Website makes you look professional.
- Once you are online and got an SEO-optimized website, you will show up in Google search results. There is a great tool that can help you get to the top of Google without having to master SEO or complex SEO software.
- Since the website is 24/7, it is easy to post updates to your customers.
- You will increase the chances of getting leads.
- You can display the best testimonials and reviews.
- The unique WordPress theme will add value to a brand. The theme should complement the brand and communicate with the target audience.
- Your website is a great lead generator.
What is a Landing page?
A ‘Landing page’ is the page you land on when you click on a link that leads you to a website.
To achieve this, the Landing page contains specific and carefully chosen information that will encourage visitors to take your offer.
You may be already familiar with the sales funnel. It is a way to guide shoppers through the buying cycle in the most efficient way. Landing pages are magnets for turning leads into potential customers and potential customers into loyal ones.
The Landing page presents vital information that will help site visitors understand what it’s all about. It provides a clear message, radiates the instructor’s authority and proof of its results.
While a homepage directs your website visitors to numerous site links to help them explore the site, the Landing page has only one bigger goal – to generate more leads or sales.
The homepage has more distractions as opposed to the Landing page. The Landing page offers one single Call to action CTA.
How can you use the Landing page?
Many business owners struggle to get the correct answer to the question – what is a Landing page, and how can you use it?
A Landing page is a web page that collects the visitors’ contacts or sells products. It is a one-page site that shortly presents information about a product or a service. Visitors get to Landing pages through targeted advertising but also as email newsletters.
Such an action can be a subscription to the newsletter, making a purchase, registration, sending contacts, downloading, etc.
Which type of Landing page to use?
When deciding what form of the Landing page to use, think about the offer you are making, the audience you are targeting, and the type of content you include.
Click-Through Landing pages – think of this Landing pages type as a warm-up act for the sales page. A click-through Landing page is entirely devoted to a specific offer, like a discount on the bundle package for your digital products.
Lead-Generation Landing pages – attempts to capture information from prospectors, such as their names, email addresses, or phone numbers.
Sales Pages – is a single page on your site devoted to a single product. While it isn’t strictly a Landing page, it fits its criteria because of the design created for one purpose – to convert prospects. The best sales director tools for this job is software that lets you see exactly what is going on in the sales process, what gives you the best results, and what needs to be changed.
“Thank you” Landing pages – is your lead-nurturing best friend. This is the page where you redirect visitors after filling out a form, giving you their information, or make an order. The “Thank you” page allows you to move a lead further down the funnel or to set you up for a repeat customer.
The Landing pages format depends on your product
Landing page for app promotion
The creation of a Landing page is a powerful argument in the strong competition of mobile apps. If you are not at the top, a well-planned app Landing page can bring you more installs. Best Landing page examples use various options for targeted actions:
- Subscription. Collecting data of possible app users.
- Getting a bonus. It will help if you give your users a bonus before and after the app launch. It can be a promotional code, for example, to try options for free.
- Installation link. The user gets the link to the app store in the form of icons.
Landing page for Saas company
Getting traffic to your website is the beginning of the battle if you’re a SaaS company. A significant part of SaaS marketing is a well-designed Landing page. A Landing page lets you direct traffic to keep the audience engaged with your site and boosts your conversion rate.
That is why you need to ask yourself these questions:
- Who is your targeting audience?
- What is the problem your tool addresses?
- How are you different from the competition?
The better you understand what your visitors need and want, the more effective you will convince them to take the desired action.
Before designing the Landing page, focus on your audience’s needs. Use every section of your Landing page to remove doubts throughout the decision-making journey.
Use the features section to highlight the core features and Social proof signals like reviews and testimonials.
Landing page VS Website
Pros of using websites
A website is an excellent addition to every business. Many businesses need it, especially those in the E-commerce industry. There are many benefits of a website:
- The website allows the user to explore your business and brand, including all the information you need to share with them. There are generally multiple pages with external, internal, and affiliate links. Links to social media pages are also included.
- Internal links take visitors to different sections such as About Us or Our Mission. Users searching terms like “dentist” need more information before purchasing.
- The website shows your offer in detail, encouraging customers to search deeper.
- Each page has a dedicated keyword, so users find it easily in a search.
- You can showcase your company’s mission and values.
Pros of using Landing pages
Social media is one of the most vital tools to develop a network of clients and trust.
Landing pages are an effective way to direct your traffic towards your website and social media. Using the Landing page, you can tell your customers exactly what you want them to do.
For a successful social media-centric approach, you need a solid campaign where a Landing page helps you build an audience. Talking about Landing page benefits, remember few things:
- PPC ads linked to a Landing page effectively convert new clients and grow a social media follower’s base.
- Since a Landing page is one page with only one focus, it is easier to test it than other parts of your website.
- With no navigation links, buttons, blogs, or other distractions, a Landing page directs a visitor’s attention better than the whole website. When a customer comes to a Landing page, he can do one of these two things – complete the offer or go back to the search results.
If you still can’t make up your mind, a microsite might be the right solution for your business needs. This construction shares similarities to both a website and a Landing page.
A microsite will explain your product or service on a single page, but the page will be much longer than a Landing page.
A microsite could be your happy medium if you can’t decide between a Landing page and a website.
