When it comes to searching on the web, it goes without saying that Google is the best for this job – with well over one trillion searches in 2017. Moreover, due to the influence that search engines have over general markets, it has been shown that, in 2018, the average firm/company dedicated roughly 41% of their marketing budget to online marketing.
Analysts expect that, by 2020, companies will use up to 50% of their overall budget for online marketing! Given the power that the online environment has, it is clear that most people nowadays put their money where it really counts!
But you can’t simply throw money at your computer, right? Well, you can’t – but you can invest in local SEO that will help your profits, customers, and your business! Therefore, here are four reasons why you should look into and apply local SEO!
Free Source of Advertisement
Just like a team of moving professionals, your business doesn’t have to pay that much on ads in order to become popular. In fact, if you rely on local search engines and local SEO, you won’t have to spend a dime on advertising.
On the other hand, you have to understand that a free strategy must be properly optimized in order to work – or else it wouldn’t be free. However, once you come up with a perfect local SEO strategy, you can keep on applying and improving it for free!
Local SEO Comes with Higher Ranks
Statistics show that roughly 64% of local customers rely on search engines to find local businesses. Moreover, 50% of people who make a search about something local end up visiting that specific business on the same day.
The conclusion is that, by not using local SEO properly or at all, you are actively losing a large number of both clients and views on your website.
However, as mentioned above, local SEO requires proper optimization – this means relevant search terms and consistent geographic vicinity, address, name, and NAP.
Keeps You Above the Floating Line
In short, local SEO does wonders in terms of preventing your business from losing money. Statistics suggest that around 78% of local searches that were made on mobile usually end with an online or in-store purchase.
Basically, if your local SEO strategy is not properly implemented and proactive, you are damaging your own conversion rates. For example, 42% of companies were able to increase their lead to scale conversion rate with the help of inbound marketing, while – pay attention here – roughly 93% of companies/businesses relying on inbound marketing (which includes local SEO) were able to increase their lead generation.
It goes without saying that, if you want a positive increase across your business, proper local SEO should be one of your main goals!
The Statistics
First of all, statistics don’t lie. As you’ve probably noticed earlier, many the statistics regarding local SEO are more than just positive. Well, this is because this type of SEO does wonders!
For example, just take a look at this:
- 46% of all the Google searches are local searches – this means that optimized local SEO can help your business reach that 46%.
- 64% of local people rely on search engines to find local businesses.
- 50% of local searchers using mobile are mostly looking for business information.
- Last but not least, roughly 78% of local searches on mobile end up with an offline, or in-store purchase.
With these statistics in mind, imagine where your company would be if you applied a proper local SEO strategy. It’s true, you have to work quite a lot in order to set up such a strategy – but it goes without saying that it is worth it!
The Bottom Line
If you’re moving from or are in Montreal, for example, and search for Montreal Movers, you’ll notice that all of the top results cover the best moving companies that you could find.
You wouldn’t find those companies there if they didn’t have a proper local SEO strategy set up! What are their winnings? Well, first of all, a lot more visibility on search engines and social media, more customers, more leads, and a higher conversion rate.
Keep in mind that the aforementioned can be achieved for free, through just a search engine and an SEO strategy!
