Keyword and phrase research are vital for effective content marketing, even if they don’t have the high search volume of short head keywords.
This article will learn how to find long-tail keywords relevant to your business. You will also learn how to use search engine optimization agencies to find and rank these keywords. You can use this guide to help guide your content marketing strategy.
What is a long-tail keyword?
A long-tail keyword is usually a highly-specific search term with a low volume of monthly searches. The opposite direction would be a general keyword with a high number of monthly searches or a “short head” keyword.
Shorter keywords tend to have higher search volume and greater competition. The longer and more specific your search, the lower the search volume and the lower the competition.
Long-tail keywords might have fewer searches each month, but they convert at a much higher rate. This will also result in a lower CPC when viewed from a PPC perspective.
Examples of long-tail keywords
Consider that you own a veterinary clinic in London that specializes in exotic animals.
As an example of a short head keyword for your business, you could use “vet” or even “vet London.” You can’t help everyone searching for this term, but you can alleviate some of them.
A long-tail keyword for your business could be “exotic animal veterinary clinic in Clapham.”
If you have a service page that targets short-tail keywords like “reptile vets,” you might write a blog post that targets something like “What is the easiest reptile pet to take care of?”
When there is a low search volume for a long-tail keyword, business owners generally avoid it. This is a short-sighted approach.
A user typing long-tail keywords into their search bar knows exactly what they are looking for. The customer journey is already a few steps into it, and they need a few more bits of information before they convert.
If you can provide relevant information, long-tail keyword searches are more likely to result in a click-through to your website. Therefore, your conversion rate will also be higher.
Long-tail keywords also account for the majority of searches. Approximately 70% of all searches are long-tail keywords, according to Hitwise. As voice search grows, this percentage may rise since voice search users tend to search in complete sentences.
When it comes to content marketing, long-tail keywords are a great addition. At the very least, they will help you generate blog content topic ideas, which is wonderful if you don’t know what to write about.
Part One: How to find low competition long-tail keywords
SEO Technerds Keyword Research
You can identify long-tail keywords and optimize your content using Keyword Research tools. Start by choosing your seed keyword; Technerds will present you with related keywords. Google Ad Planner, Google Suggest, People Also Ask, and Quora.
Sort by volume
The long-tail searches with less than ten monthly searches can be sorted by volume.
Ninety-two percent of all search phases get fewer than ten searches per month, says Ahrefs. People further along the purchase journey are using these high intent search terms.
Filter based on CPC
Typically, a low CPC keyword is a long-tail keyword. Get a list of all keywords with a CPC of 0.00. Many of these will not be relevant, so sort them accordingly.
Find long-tail keywords by conducting competitor research.
Keywords from your competitors are excellent. A big no-no is copying their strategy word-for-word, but getting inspiration from their keywords is just smart marketing.
Domain competitors can be used to identify websites that rank for similar terms, and then “Domain competitors” can be used to spy on competitor keywords.
To identify long-tail keywords worth targeting, you can sort by search volume or filter by CPC.
Identify long-tail keywords from your website’s keywords.
There is a possibility that your website already ranks for long-tail keywords, but it appears off the first page of results because you haven’t created content specifically for this keyword or phrase.
By focusing on these content gaps, you are already one step ahead. You already know that your website is relevant to this search query, so all you need to do is answer the question better than what’s already available.
In the Competitor Keywords field, enter your domain name and sort by search volume or CPC. You will receive a list of keywords relevant to your business and that your customers are searching for.
The second part: Ranking for long-tail keywords
The hard work is done, and you have identified the keywords most relevant to your business. Now it’s time to take action.
Many SEO guides focus on finding long-tail keywords but leave users in the dark about optimizing content for these long, cumbersome phrases.
It’s generally easier to optimize content for a short head keyword, but it becomes harder when the phrase has over ten words. Is it possible to optimize for something so long without falling into the trap of keyword stuffing?
Thankfully, Technerds makes it simple to craft the kind of content Google loves.
Using the Content Editor tool, you can easily enter your chosen keyword or phrase and quickly get to grips with the standard of content that Google expects to find.
This will help you determine if you need to create a 500-word, hyper-focused blog post or if the topic deserves closer to 2,000 words.
Furthermore, you will learn which words Google expects to find in the piece that is semantically linked. Getting high marks for keyword usage, word count, and readability will put you on the right track to top rankings.
